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Alejandro's Resume

Professional

Experience

Plexus Worldwide

September 2015 - May 2024

Plexus logo

Senior Digital Content Manager

  • Designed, built, and published over 100 landing pages using Contentful and WordPress to support marketing and sales.

  • Implemented a ticket intake process for website updates using Jira designed to improve team workload and tracking.

  • Led a two-year website product redesign, with a key responsibility of identifying and updating all images on the website.

  • Facilitated bi-weekly team project planning, assigning work projects and priorities for a team of four content managers.

  • Established onboarding training for new content managers by creating a library of SOPs, training videos, and articles.

  • Managed online store of over 500 unique SKUs to ensure all product content and pricing was accurate and user-friendly.

 

Communications Specialist​

  • Created, edited, and deployed all email communications for customers across four global markets.

  • Launched weekly email newsletter and website to improve communications for more than 500,000 customers.

  • Developed and owned weekly calendar that included an average of 45 actionable tasks per week.

  • Crafted and sent on-demand crisis communications during business and nonbusiness hours.

  • Oversaw email and SMS lists to target specific audiences and enhance personalization of emails and text messages.

American Barcode & RFID

June 2018 - March 2019

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Web Digital Media Specialist

  • Increased the social media presence of Facebook, Twitter, and LinkedIn accounts by more than 25 percent.

  • Responsible for the creation of all content marketing assets, including infographics and white papers.

  • Created, analyzed, and maintained email marketing automation journeys for new and existing customers.

  • Optimized existing web content to increase organic traffic through keyword research, on-page SEO, and metadata.

  • Conducted A/B testing to refine subject lines, messaging, and designs based on data-driven insights.

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July 2011 - April 2015

WebPT

WebPT logo

Product Delivery Manager

  • Led the creation and publishing of new product launch training material for more than 45,000 users.

  • Managed online “Ideas Portal” community network that provides education, forums, and webinars for WebPT users.

  • Facilitated in-person training for business stakeholders on upcoming software features and enhancements.

  • Championed several compliance and HIPAA-mandated software enhancements that impact rehab therapists.

 

Member Support Team Lead

  • Served as the escalation point for complex customer issues, working with QA and development teams on resolutions.

  • Managed and mentored a team of 15 customer service agents who oversaw nearly 4,000 calls and emails per month.

  • Conducted training for new enterprise and small business customers when onboarding their clinic with WebPT software.

Education

Northwood University

Bachelor of Business Administration

Northwood University Logo

Michigan Campus, Midland, MI

Areas of Expertise

WordPress, Contentful, Wix, HTML, CSS, Adobe Creative Suite, Google Analytics, Salesforce, Pardot, SEMrush, SEO, UI/UX, Agile, Web Development, Communications, Copywriting, Graphic Design, Project Management, Strategic Planning.

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