Alejandro Zarazua's Resume
Website and Digital Content Manager
Background
Website and Digital Content Manager with over 10 years of experience delivering positive user experiences and driving business growth. Highly skilled in managing end-to-end website projects, including e-commerce platform redesigns, search engine and conversion rate optimization, and content creation across global markets. Proven leader in training teams, implementing process improvements, and aligning digital strategies with organizational goals.
Ideal Image
May 2025 - Present
Website Manager
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Designed, built, and published over 100 landing pages using Instapage to support organic, CRM, and paid channels.
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Improved organic traffic 10% year-over-year by implementing on-page, technical, and local search SEO strategies.
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Owned the day-to-day management of Ideal Image’s organic and paid sites, including 140+ local pages and listings.
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Implemented CRO experimentation across landing pages using data driven A/B testing on CTAs and design elements.
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Maintained web content calendar to support seasonal promotions, flash sales, and new product launches.
Plexus Worldwide
September 2015 - May 2024
Senior Digital Content Manager​
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Implemented a ticket intake process for website updates using Jira designed to improve team workload and tracking.
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Led a two-year website product redesign, with a key responsibility of identifying and updating all images on the website.
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Facilitated bi-weekly team project planning, assigning work projects and priorities for a team of four content managers.
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Established onboarding training for new content managers by creating a library of SOPs, training videos, and articles.
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Managed online store of over 500 unique SKUs to ensure all product content and pricing was accurate and user-friendly.
Communications Specialist​
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Created, edited, and deployed all email communications for customers across four global markets.
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Launched weekly email newsletter and website to improve communications for more than 500,000 customers.
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Developed and owned weekly calendar that included an average of 45 actionable tasks per week.
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Crafted and sent on-demand crisis communications during business and nonbusiness hours.
American Barcode & RFID
June 2018 - March 2019
Web Digital Media Specialist
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Responsible for the creation of all content marketing assets, including infographics and white papers.
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Created, analyzed, and maintained email marketing automation journeys for new and existing customers.
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Optimized existing web content to increase organic traffic through keyword research, on-page SEO, and metadata.
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Conducted A/B testing to refine subject lines, messaging, and designs based on data-driven insights.
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July 2011 - April 2015
WebPT
Member Support & Product Delivery Manager
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Led the creation and publishing of new product launch training material for more than 45,000 users.
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Facilitated in-person training for business stakeholders on upcoming software features and enhancements.
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Managed and mentored a team of 15 customer service agents who oversaw nearly 4,000 calls and emails per month.
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Served as the escalation point for complex customer issues, working with QA and development teams on resolutions.
Education
Northwood University
Bachelor of Business Administration
Michigan Campus, Midland, MI
The Dow Chemical Company
University Co-Op Experience
Global Dow Center, Midland, MI
Areas of Expertise
WordPress, Contentful, Wix, Instapage, Yext, HTML/CSS, Adobe Creative Suite, GA4, Google Search Console, Salesforce, Jira, Semrush, SEO, CRO, UI/UX, Agile, Web Development, Communications, Copywriting, Project Management, Strategic Planning.