Alejandro's Resume

Contractor – Digital Content Manager

• Lead a six-month website overhaul project which included restructuring the content layout of more than 500 product description pages.

• Updated and published monthly sales and promotional landing pages across five countries and four languages.

• Assisted in auditing metadata, alt tags, and broken web links to help optimize website content using on-page SEO techniques.

 

Senior Digital Content Manager

• Built more than 100 landing pages and microsites using various CMS platforms, notably Contentful and Wordpress.

• Implemented the creation of a project intake process using Jira to improve team workload and tracking.

• Led a two-year website brand redesign, with a key responsibility of identifying and updating all product imagery on the website.

• Facilitated bi-weekly team project planning, assigning work projects and priorities for a team of four Digital Content Managers.

• Established onboarding training for new Digital Content Managers by creating a library of SOPs, training videos, and help guides.

• Managed e-Commerce product catalog of more than 500 SKUs to ensure web content was accurate, compliant, and user-friendly.

 

Communications Specialist​

• Created, edited, and deployed all email communications for customers across four countries.

• Launched weekly e-mail newsletter and microsite to improve communications for more than 500,000 customers.

• Developed and owned weekly communications calendar that included an average of 45 actionable tasks per week.

• Crafted and sent on-demand crisis communications during business and nonbusiness hours.