Paid Landing Pages
The Objective
Paid Landing Pages are crucial to Ideal Image as they are the main lead generation forms for new clients. Historically, pages were managed under development which results in a 2-week turnaround time. The goal was to move ownership of landing page management under Marketing, as well as have the ability to launch new lead forms on-demand to support seasonal promotions and flash sales.
Plan
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New and existing templates were provided by UX/UI and created in Instapage.
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Multiple lead forms were created to support specific campaigns (ex. Botox-only campaigns) as well as multi-modality campaigns.
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Global collections were created allowing marketing to implement changes across multiple pages at once.
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​A digital content calendar was established and provided to marketing channel owners with schedule of landing page launches.
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Monthly creative briefs were requested and presented for new landing pages that were needed for new campaigns.
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Result
The implementation of Instapage allowed Ideal Image to quickly scale its paid search and social campaigns. New promotions and flash sales could be launched within hours, compared to the previous 2-week IT/Dev turnaround time.
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Additionally, the platform provided nearly endless options for Ideal Image to implement a CRO strategy as marketing could create on-demand A/B testing across different platforms.