MedSpa Treatment Pricing Page
The Objective
The goal of this project was to create an information page that listed various prices of modalities provided by Idea Image, one of the nation's leading medspas. At the request of the CEO, the pricing page should be simple, easy to use, and contain current specials and promotional pricing.
Plan
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The page needed to be mobile-first, and must use existing WordPress components as Development work was not an option.
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UX/UI provided several designs and solutions for the Pricing Page while working within the constraints of existing web components.
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Single session and package pricing was provided by the Sales and Training teams.
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Several iterations of mockups and working landing pages were presented to the CEO and executive team.
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​Post launch, the landing page received an SEO-first optimized analysis based on keyword research for desired organic reach.
Section Title
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Result
After receiving executive-level approval, the Pricing Page quickly became one of the top 5 most visited pages on idealimage.com. Internal teams used this page as a reference to send clients who were interesting in pricing.
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Within a couple of months, the Pricing Page received over 214K impressions and an average 6.5 ranking position according to Google Search Console.
